Amazon A+ Content With AI: The Built-In Generator and Checks

You need a Professional selling account, a brand enrolled in Brand Registry and a brand-owned ASIN. In A+ Content Manager choose a module marked "AI Ready", select the text and image fields to generate, enter the ASIN, then review every line for claims, facts and image text before you submit.

The generator is quick, and that is the risk. It drafts headlines, feature text and lifestyle images from your ASIN and from what sells in your category, so it can write confident sentences about your product that you never wrote and may not be able to prove. Amazon's seller guidance says that by using proposed content you confirm that you reviewed it and that it is accurate, complete and compliant. The checks below are the part that protects you.

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What you need before the AI Ready badge appears

Amazon's A+ Content page lists the requirements, and they are worth confirming in your own Seller Central account because availability differs by marketplace and changes over time:

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• A Professional selling account (the page gives $39.99 a month plus selling fees).
• A Brand Representative or Reseller role on a brand enrolled in Amazon Brand Registry, or generic products in your catalogue. The rights owner can enrol the brand; anyone employed by an enrolled brand asks the rights owner or another Administrator to assign them the role.
• A+ Content applies only to brand-owned ASINs, so a reseller of someone else's product cannot put its own A+ Content on that listing.

In Seller Central, hover over Advertising and choose A+ Content Manager, then Start creating A+ Content, pick the content type and choose Add module. The modules with the "AI Ready" badge accept generated text and images, through Select content to generate. Others are filled by hand, and you can combine both in one page.

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The product used in this walk-through

A small brand sells an insulated roll-up tool bag for electricians. It has one ASIN with 140 reviews, six lifestyle photos, no video and a spec sheet from the factory. The brand owner has no designer. In the walk-through the owner builds one A+ page with five modules, uses the generator for three of them, writes two by hand, and runs a seven-point review before submitting. The same steps apply to a plumber's pipe-fitting kit, a roofer's harness accessories or an insurance broker's branded stationery sold through the brand's own store; what changes is the facts file you check against.

Step one: build a facts file before you generate anything

The generator draws on your ASIN and category insights. It does not know your factory spec, test results or warranty terms, and any gap it fills is a guess. Make a one-page facts file and keep it open during the review:

PRODUCT FACTS (source: factory spec sheet dated [date], my own testing notes)
Name: roll-up insulated tool bag, 12 pockets
Dimensions closed: 38 x 14 cm. Open: 38 x 62 cm
Material: 600D polyester outer, foil-backed foam lining 5 mm
Weight: 640 g
Capacity: holds up to 8 kg (tested at 10 kg, no seam failure)
Not stated or untested: waterproof rating, fire resistance, load rating for roof use
Included: bag, shoulder strap
Not included: tools

The last two lines matter as much as the first. A list of what you cannot say stops the generator's copy (and your own) from drifting into "waterproof" or "heat-proof" because those words are common for bags of this kind.

Step two: choose modules by the assets you have

Amazon's page describes Basic A+ Content as enhanced descriptions, key-feature highlights with images, custom text placement and shoppable comparison charts, and Premium as larger images, video, interactive hotspots, carousels and Q&A modules. Amazon also cites its own data that Basic can lift sales by up to 8% and well-implemented Premium by up to 20%. Treat those as ceilings from the seller, not forecasts, and judge by your own numbers.

If you have no video, Premium's main advantages are out of reach and Basic is the sensible start. Before you design the modules, run your reviews through the method in Amazon review analysis with AI to see which questions buyers actually ask. The A+ page should answer those in the first two modules.

Step three: generate, then read it like an adversary

In the module you chose, select the text and image fields you want, open the side panel, enter your brand-owned ASIN and generate. You can also give your own prompt to steer it. A usable steer, based on the facts file:

Write feature-highlight text for a roll-up insulated tool bag for electricians. Use only these facts: 12 pockets, 38 x 14 cm closed, 62 cm open, 600D polyester, 5 mm foil-backed foam lining, 640 g, holds up to 8 kg. Do not mention waterproofing, fire resistance, certifications, awards, guarantees or any comparison with other brands. Keep each headline under 6 words and each paragraph under 40 words.

Typical generated output (illustrative) looks like this:

Headline: Every Tool In Its Place
Text: Twelve dedicated pockets keep screwdrivers, testers and pliers organised, so you find the right tool first time. The premium 600D polyester shell shrugs off site-day knocks.

Headline: The Toughest Bag On Site
Text: Built to outlast every other roll on the market, with a lining that is fully waterproof and fire-resistant.

The first block is usable with a light edit. The second fails on four counts, which is the point of the review below: a superlative ("toughest"), a comparison with unnamed competitors ("every other roll"), and two claims that appear in the "not stated or untested" list ("waterproof", "fire-resistant"). It is also possible, even with a careful prompt, that the generator ignores part of your instruction, so you check every output rather than trusting the prompt.

The pre-submission review: seven checks

Print or copy this list and tick every item for every module. Amazon's own A+ guidelines are the final word, and the restrictions most often cited by sellers and agencies (not all quoted from Amazon's own pages) are the ones below, so confirm them in Seller Central's current guidelines.

1. Every factual line traces to the facts file. Highlight a number, a material, a size, a quantity or a feature. If you cannot point at the source, delete it.
2. No superlatives or ranking claims. "Best", "toughest", "top-rated", "number one" need proof Amazon will accept, and you usually do not have it.
3. No competitor references. Named or implied ("better than other bags"). Comparison charts compare your own products.
4. No pricing, promotions or time-sensitive text. "On sale this month", "free shipping", discount percentages.
5. No warranty or guarantee wording. Guides disagree on whether plain warranty details are ever allowed, so the safe default is to keep guarantees and return promises out of A+ images and text and confirm the current rule in Seller Central.
6. No contact details, links or QR codes. Including inside images.
7. Image text follows the same rules. A banner that says "Best bag, lifetime guarantee" is a rule break written as a picture.

Note one point where the sources are thin. Seller guides commonly list review quotes and star ratings as prohibited in A+ copy, and Amazon's public A+ pages say nothing either way. Do not copy review quotes or ratings into your own text or images, and if a comparison module offers built-in fields, use those rather than typing ratings by hand.

Before and after: fixing the failed block

Run a second pass using the chatbot of your choice as a proofreader, not as a writer:

Check this A+ Content text against the facts file below. For each sentence list: (a) the fact it relies on, quoted from the file, or "no support", (b) any superlative, comparison, guarantee, price or promotion, (c) a safer rewrite using only supported facts. Do not add new claims.

FACTS FILE:
[paste]

TEXT:
[paste]

Applied to the failed block (illustrative result): sentence 1 "no support" for "toughest" and "every other roll"; sentence 2 "no support" for "waterproof" and "fire-resistant", the facts file explicitly lists both as untested. The safer rewrite: "Headline: Built for Site Days. Text: A 600D polyester shell and a 5 mm foam lining protect tools in the bag and the bag on the job. Holds up to 8 kg." Note it still says nothing the factory sheet does not.

Checking images the generator made or suggested

Generated lifestyle images are the fastest way to get a rejected page or a returned product. Look at each image for four things:

• Does the product match? Count the pockets in the image against the real bag. A model may draw 14 pockets, a handle the bag lacks or a colour you don't sell.
• Is anything unsafe or misleading? A tool bag shown clipped to a ladder at height implies a use the bag was never tested for.
• Is there text in the image? If so, apply the seven checks to it, and look for spelling errors in lettering, a common flaw in generated images.
• Does it show people or places that look photographic? Amazon's product image guide now says an image with photorealistic AI-generated people must carry the keyword contains-synthetic-performer in its metadata before upload, so check how that applies to A+ images in Seller Central before using them.

Where you have real photographs, use them. A tool bag held by an actual electrician says more than a picture of one that doesn't exist. The tutorial on AI listing images and infographics inside Amazon's rules covers the image side in more detail.

The comparison chart: where AI should not write

A comparison module compares your own ASINs side by side, and each cell is a promise. Build the chart in a spreadsheet first (product, capacity, pockets, weight, material, what is included) from the facts file. Paste values in manually. If you want help, ask the chatbot to flag any cell that differs between your spec sheet and the chart. A mistake here, such as listing a 10 kg capacity for a bag tested at 8 kg, becomes a returns and reviews problem later.

The brand story module: drafting without inventing a history

Brand story text is where generated copy turns most generic ("passion for quality", "trusted by professionals"), and where invented history sneaks in. Give the chatbot your real facts and forbid the rest:

Write a 60-word brand story for a small company that makes tool storage for electricians. Use only these facts: founded by the owner after tools rattled loose in a van; every design is tested with a real load before sale; the range is three products. Do not claim years in business, number of customers, awards, certifications, or "trusted by". Plain, specific language; no slogans.

Typical output (illustrative): "We started making tool storage after one too many screwdrivers rattled loose in a van. Every bag in our range of three is loaded with real weight before it is sold, because a pocket that fails on site costs more than a bag costs to buy. We keep the range small so each product gets that attention." Check it against the facts you supplied and the claim list. The sentence "because a pocket that fails on site costs more than a bag costs" is an opinion, which is fine; "loaded with real weight" is a factual claim, so make sure your process really does that for every unit, not for a sample.

Another business through the same process

A four-person plumbing firm sells its own branded pipe-repair kit online. The generator offers the headline "Stops Leaks Permanently". The review catches it at check one: the facts file says the kit is a temporary repair rated for a stated pressure, tested for that period only. "Permanently" is unsupported, and it is also a safety issue, because a buyer could rely on it. The firm rewrites it to "A Quick Repair While You Wait for the Plumber" and adds a plain line under the pressure rating telling buyers when to call a professional. The lesson is that for any product where a wrong claim can cause harm, the review is not only about getting the page approved. It is about not misleading someone about something that matters. In those categories, have a second person read the page against the spec as well.

Mobile first: how the modules read on a phone

A large share of shoppers will see your A+ page on a phone, where long paragraphs and small image text are hard to read. After generating, preview each module in A+ Content Manager's preview and check on a real phone once approved:

• Headlines under six words survive the narrow layout; long ones wrap into three lines.
• Image text must be legible at phone width. If you need a magnifying glass, the text is too small and the image carries no information.
• The first two modules carry the information a buyer needs to decide. Put the answer to the top buyer question there, not the brand story.

Where A+ Content ends and the listing begins

A+ Content sits below the title, bullets and images, and does not replace them. Amazon's title rules, bullets and search terms are separate, and an A+ page does not fix a weak title. Use the A+ page to answer the objections the bullets have no room for: how big is it really, what is it made from, what comes in the box, how does it compare with your own other sizes. The tutorial on AI for bullets and search terms covers the layer above.

A short rule keeps the two consistent: every number in the A+ page must equal the number in the bullets. If the bullets say 8 kg and the A+ comparison chart says 10 kg, a careful buyer notices, and so does a reviewer. After approval, read the live page top to bottom once, as a buyer would, and fix any contradictions the same day.

Updating the page after launch

A+ content is not set and forget. Revisit it when the product changes (new material, revised dimensions), when reviews show a repeated question the page doesn't answer, and when you add a new product for the comparison chart. Keep the facts file under the same version control, change it first, then change the page. Run the seven checks again for every edit, however small, because a changed page goes back through Review & submit before it appears.

Submitting, status and what rejection looks like

After you create the content, apply it to your ASINs with Apply ASINs and Apply Content, then choose Review and submit. Amazon's page says approved content appears automatically on the matching detail pages in the chosen language, and you can check the status in A+ Content Manager at any time. Review times vary, so submit well before a launch or a promotion, not on the day.

If it is rejected, open the reason, fix that module only, and resubmit. A realistic example (illustrative): the tool bag's page is rejected, and the notice points to the second module. The cause is an image banner reading "Free returns, 12-month guarantee", added by the owner late at night. The generator had nothing to do with it, which is why the review list covers hand-written content and images too.

A sum for judging whether the page earned its time

Suppose the listing has 600 sessions a week with 9% of sessions turning into orders, which is 54 orders. A+ Content cannot be judged by feel. If the page adds half a percentage point (9.0% to 9.5%), the order count rises by about three a week, 600 times 0.005. At a $34 average order that is roughly $100 a week, or $5,000 a year, which comfortably covers an afternoon of work. If the figure is nearer zero, the money was better spent on photographs. The numbers behind this sum are illustrative, but the method is not: compare sessions and unit session percentage for the weeks before and after approval, allowing for seasonality, using the same report each time. The weekly Business Reports review sets that routine up.

A fair test also keeps other changes still. Do not change the price, the main image and the A+ page in the same week, or you will not know which moved the number. Write the date the content went live in your notes.

Keeping a record of what you approved

Because the responsibility sits with you, keep a simple log: the ASIN, the date, who reviewed it, the facts file version and a copy of the final text and images. If a buyer, Amazon or a regulator later questions a claim, you can show what you relied on. If you sell across several marketplaces, the same facts file and checklist travel with you, though each marketplace has its own rules, as discussed in multichannel listing with AI. For titles and bullets, which also sit under tighter rules, read the 75-character title rule.

Questions sellers ask about the A+ Content AI tool

Do I need Brand Registry to use the AI generator?

Amazon's A+ Content page says you need a Brand Representative or Reseller role on a brand enrolled in Brand Registry, or generic products in your catalogue, and A+ Content applies only to brand-owned ASINs. Check the requirements for your marketplace in Seller Central, because availability of AI tools can differ.

Does Amazon charge extra for the AI generator?

Amazon's page describes A+ Content as free for eligible sellers, and the generator sits inside A+ Content Manager. You still need a Professional selling account, listed at $39.99 a month plus selling fees. Confirm current terms in Seller Central before you rely on them.

Who is responsible for what the AI writes?

You are. Amazon's seller guidance says that if you use proposed content you confirm you have reviewed it and that it is accurate, complete and compliant with the law and Amazon's policies. Treat every generated line as a draft you must be able to prove.

Should I use Basic or Premium A+ Content?

Start with Basic if you have no video and few lifestyle images, since it covers feature highlights with images and comparison charts. Premium adds larger images, video and hotspots, so it pays off when you have strong visual material. Choose by the assets you own, not by the label.

What if my A+ Content is rejected?

Read the rejection reason in A+ Content Manager, fix exactly the flagged module, and resubmit. Commonly reported causes include pricing or promotional text, competitor references, unsubstantiated claims and rule-breaking text inside images. Do not change unrelated modules at the same time, so you can see what fixed it.

Further reads

• How Small Amazon Sellers Use AI for Listings and Reviews — See how small sellers use AI across listings.
• AI Listing Mistakes That Can Mislead Buyers, and How to Check — Learn the listing mistakes that mislead buyers.
• Amazon Buyer-Seller Messaging: AI Replies Within the Rules — Answer buyer questions the A+ page raises.
• Amazon IPI Score: Find What Drags It Down With an AI Review — Look at inventory health before you drive more traffic.
• Is AI Amazon PPC Software Worth It? Break-Even for Small Sellers — Decide whether paid traffic is worth sending to the page.
• Amazon Search Term Report With AI: Find Wasted PPC Spend — Find out which searches bring buyers to the page.
• Walmart Marketplace vs Amazon: Which Should a Small Seller Add Next? — Approval, fees, fulfilment, competition and ads compared, with a decision rule by product type for the seller who has one channel and wants a second.
• AI Tools and AI Development: The Complete 2026 Guide — the AI hub, including every tutorial in the AI-for-business series.

Sources: Amazon's Sell A+ Content page, Amazon's seller guide to generative AI listing tools and the Seller Central product image guide (all checked November 2026); A+ content restrictions are the ones commonly cited by sellers and agencies and should be checked against Seller Central's current guidelines.