Metricool Nonprofit Pricing: What to Check Before a Charity Pays

Metricool does not publish a nonprofit or charity discount on its pricing page, and I found none in a search in October 2026. Its free plan covers one brand with up to 20 scheduled posts a month. Paid plans start at $20 a month on annual billing. Ask support about a charity rate in writing before paying.

The catch is billing. Metricool's headline prices are annual rates; pay month by month and Starter is $25, not $20, so a charity that wants to keep the option of cancelling pays about a quarter more. Whether the free plan holds, which paid plan fits and what trustees need in writing take about an hour to settle with the checklist below.

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What the plans cost and include, from Metricool's pricing page

This is Metricool's list as shown on its pricing page in October 2026. Prices exclude any applicable tax and may be shown in other currencies depending on where you view the page, so use the figures as a guide and confirm at checkout. The page's toggle reads "Annual (save up to 24%)" and "Monthly"; the lower figure in each pair is the annual rate expressed per month.

Connect on LinkedInSagnik Bhattacharya

A "brand" in Metricool is one business, organisation or client, with one profile per network. For a charity, that usually means the charity itself, though a charity with a separate shop or campaign account may want two. Pricing can rise with brands, not just with plan.

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The question first: is there a nonprofit rate?

I looked in three places: Metricool's pricing page, its FAQ and a web search for a nonprofit or charity discount. I found no published rate; the FAQ covers upgrades, downgrades and cancelling, but says nothing about charities. That leaves three possibilities, and the checklist deals with each:

1. No discount exists. Then your decision is purely on features and the free plan.
2. A discount exists on request, offered by support or sales. Then you need to ask, with evidence, and get the terms in writing.
3. A discount or partner offer appears later, or applies through an agency or reseller. Check again when you renew.

The same caution applies to every vendor. Some AI vendors do publish nonprofit pricing, so it is reasonable to ask, and the companion tutorial on Metricool for nonprofits looks at the free plan and reporting side of the same question.

Step 1: count what your charity actually posts

Do this before reading another pricing page. The free plan stops at 20 scheduled posts a month, and a post per network counts, so a single message to three networks may use three. Open last month's calendar and count.

Illustrative example for a small charity with a part-time communications officer. It posts to Facebook, Instagram and a Google Business Profile, with a message each weekday on one network and a longer appeal post on Fridays across all three.

• Weekday posts: about 16 (one network each), plus 4 Friday appeals across 3 networks = 12.
• Total scheduled posts: 28 a month, above the free limit of 20.

If scheduling counts per network in the way described, the free plan would not cover the month. Metricool's pricing page says "Schedule up to 20 posts per month"; ask support exactly how multi-network posts are counted, and run a test month to see what the dashboard shows. If your actual need is 12 posts a month, the free plan is plenty.

Step 2: check which networks you need

The free plan lists all networks "except LinkedIn and Twitter". A charity that recruits trustees, partners or corporate donors on LinkedIn will hit that wall quickly, and the paid tiers include a LinkedIn connection. Write down where your supporters are, not where your staff are. A food bank may live on Facebook; a professional body may need LinkedIn. Choose the plan from that list.

Step 3: decide whether you need approvals

Charities often need a second pair of eyes. A trustee or a manager may have to approve a post about a safeguarding-adjacent topic, a beneficiary story or a fundraising claim. Metricool lists a post approval system and role management under Advanced, not Starter. That is the main reason a charity would pay $53 rather than $20 a month (on annual billing). If approval is a policy, price it in. If it is informal (you message the manager and wait), Starter might do and you handle approval outside the tool.

Say a charity with 3 staff and 2 volunteers wants volunteers to draft posts and a manager to approve. The sum: Advanced at $53 a month billed annually is $636 a year, against Starter at $240 a year. On monthly billing the pair becomes $804 and $300. The $396 to $504 difference is the price of an in-tool approval trail. If you also need to show a funder who approved what, that trail can be worth it. If a funder is not asking, it may not be.

Step 4: price three realistic scenarios

With the figures above, here are three charities. These use the prices shown on the page and are illustrations; confirm at checkout.

The jump from free to Starter is $240 to $300 a year, which many charities could cover from a communications line. The question for the trustees is not whether $20 or $25 a month is expensive; it is whether it buys something the free plan cannot, such as LinkedIn, unlimited posts or a trustee report.

Step 5: test the free plan against your real month

Because the free plan costs nothing, test it before you ask anyone for a discount. A one-month test plan:

1. Create the free account, connect your two main networks and one brand.
2. Schedule your normal month's posts in the planner. Count how many fit before the limit.
3. Try the AI assistant on three real post ideas (see below) and note what you had to rewrite.
4. Download the analytics view for the first month and see whether 30 days of history is enough for a trustee report.
5. Write down what stopped you: post limit, LinkedIn, reporting, approval.

The notes from this test also give you the right words for an email to Metricool. A request that says "we are a registered charity, we have 3 staff and need LinkedIn and PDF reports" is easier to answer than "do you have a discount?". For a weekly routine that fits the free limits, a weekly posting routine for the free plan is a good place to start.

A message to send Metricool support

Whatever the answer, ask. Be specific, brief and polite, and keep proof ready. An illustrative message:

Subject: Nonprofit pricing for a small registered charity

Hello,

We are a small registered charity with 3 staff and 2 volunteers. We are
comparing scheduling tools and are looking at Metricool's Starter plan
for up to 3 brands, including LinkedIn.

1. Do you offer a nonprofit or charity discount or credit?
2. If so, what proof do you need, and does it apply to monthly and annual
   billing?
3. Does the discount last beyond the first year, and is it shown on the invoice?
4. How are posts to several networks counted against the Free plan's
   20-posts-a-month limit?

Thank you,
[your name], [charity name], [registration number]

Keep any reply, with the date, in a shared folder. A discount offered in a chat that nobody saved is hard to enforce at renewal.

What AI does in Metricool, and how to test it

The free plan lists an AI social media assistant. Charities often use such tools to draft appeal posts and thank-yous, and that is useful when the person posting has ten other jobs. Test it with real material, not a made-up one. Illustrative prompt: "Write three versions of a 40-word Facebook post thanking volunteers at last Saturday's food collection, warm and plain, no exclamation marks, mention that we collected 312 kilos." An acceptable result is a draft that uses your number and your tone. What to fix: invented details, such as a quote from a beneficiary, a location or a claim about impact. Never let a draft claim something about the people you help that you have not checked and have consent for. Appeal and social posts with AI that keep your voice goes further, and a short policy helps staff and volunteers: see how to write an AI policy for a small charity.

A trustee report, and whether the free plan can produce it

Reporting is where free plans quietly run out. The free plan lists 30 days of analytics; Starter lists unlimited analytics history, PDF and PPT reports. A trustee meeting every quarter wants three months, not one. Here is an illustrative one-page report for a small charity, with fields you can fill from any scheduler:

• Posts published this quarter: 118 across three networks.
• Reach and engagement per network: the figures the network gives, copied as shown, not averaged by you.
• Top three posts and why: for example a volunteer thank-you with a photo (consent obtained), an appeal with a clear number, a short video.
• Actions that followed: sign-ups to the volunteer list, donations traced by a campaign link, enquiries received.
• What we will change next quarter: one or two things only.

With 30 days of history on the free plan, you would need to export or screenshot each month yourself. That takes about 20 minutes a month, which is $0 in cash and a real cost in volunteer time. Starter's longer history and PDF reports would turn that into five minutes. If the manager's time is worth even $15 an hour, the saving is about $45 a year, which is not the reason to upgrade; the reason is that the report happens reliably. Put a value on reliability and decide.

A giving-day campaign, planned against the limits

Campaign periods strain a free plan more than quiet months. Say a charity plans a one-day giving campaign with a four-week build-up: three posts a week on two networks in the first three weeks, five posts across the final week, and a thank-you sequence of four posts afterwards. That is 3 x 3 x 2 = 18, plus 5 x 2 = 10, plus 4 x 2 = 8, which makes 36 network-posts in the month on top of the usual posting. Even if only half of the normal calendar continues, the free limit of 20 is gone in the second week.

The cheap fix is to upgrade for the campaign month only. Since the pricing page says you can cancel at any time and keep the paid plan until the end of the billing cycle, a one-month Starter plan at the $25 monthly rate costs about the same as a round of coffees for the team. The check to make: confirm how a downgrade or cancellation works for your account and that nothing scheduled beyond the free limit disappears when you return to free. Test it with a dummy post on the day you upgrade.

A post, before and after the AI assistant

AI tools tend to remove the specific detail that makes a charity's posts work. Here is an illustrative before and after so you know what to correct.

Your notes:
Saturday food collection, 312 kg, 14 volunteers, thank the supermarket
that hosted us, next collection 14th.

Typical first draft from an assistant:
We are overwhelmed by the incredible generosity of our community! Together,
we are making a real difference in the fight against hunger. Thank you to
everyone who gave. #Community #Giving #MakingADifference

Edited version:
312 kg of food collected on Saturday. Thank you to the 14 volunteers who
packed and carried it, and to the supermarket that gave us the space.
Next collection is on the 14th, 10 to 1.

The first draft has no number, no names of anyone to thank and three hashtags that say nothing. The second is shorter and gives a supporter a reason to turn up. The fix is nearly always the same: put your facts into the prompt and tell the assistant not to add praise you did not write.

Where charities overspend on scheduling tools

1. Paying for a tier because of one rarely used feature. Approvals, white label or competitor tracking are the usual culprits. Ask whether you used it last month.
2. Paying for brands you do not use. A closed campaign account still counts. Remove it before renewal.
3. Keeping a paid plan during a quiet season. Because you can cancel at any time and the account reverts to free, a charity with a summer lull can drop to free for two months. Check that your posting fits within free limits first.
4. Letting a volunteer buy it on a personal card. It will outlive their involvement, and reimbursement gets complicated. Use a charity card and a shared mailbox.
5. Not asking for the discount. It costs one email. Even a "no" gives you a written record for the trustees.

Protecting the accounts you connect

A scheduler connects to your charity's social accounts, so it is part of your security. A few controls cost nothing. Turn on two-step sign-in for the scheduler and for each social account. Use a shared charity email for the account owner. Give each person their own login where the plan allows it, instead of sharing one password. Remove access on the day a volunteer leaves. Be careful about what supporters' messages or comments you export into other tools: they may contain personal details. A written note of who has access, reviewed twice a year, is enough for most small charities.

If you later connect an AI assistant to the scheduler, for example through the MCP connection Metricool lists on its plans, treat that as a data-sharing decision. Read what it can access and whether it can post on your behalf, and decide whether an approval step should come before anything is published.

Terms trustees should see in writing

• The price in your currency, with tax shown and whether it is monthly or annual.
• Cancellation. Metricool's page says you can cancel at any time and keep the paid plan until the cycle ends, after which the account becomes free. Confirm how that applies to any annual billing offered to you.
• Who owns the account. Create it under a shared charity address, not a volunteer's personal one, so access survives a change of staff.
• Who can see what. Social accounts and analytics can include supporter comments and messages. Decide who needs access and remove people who leave.
• A renewal date in the diary, two weeks before, to review whether you still need the tier.

When to use a different tool instead

If the free limits do not fit and the paid price is not justified, look at alternatives before paying. Some other schedulers have free plans with different limits, and some offer charity pricing on request. free Metricool alternatives lists schedulers to try first. Do not switch for a saving of a few dollars a month if it costs a volunteer a day of setup.

The one-page decision sheet

Fill this in and take it to your next trustee or management meeting. An illustrative version for the youth charity above:

• Posts per month needed: 40. Free limit: 20. Result: free plan insufficient.
• Networks: Facebook, Instagram, LinkedIn. Result: free plan lacks LinkedIn.
• Approvals needed in the tool: no, manager approves by message. Result: Starter, not Advanced.
• Brands: 3. Result: Starter covers up to 5 for $20 a month on annual billing, $25 monthly.
• Discount: asked on a date, reply saved. Result pending.
• Annual cost: $300 on monthly billing while we test; $240 if we commit to annual. Review in 3 months.

With that sheet, a trustee can say yes or no in two minutes. If you would like help working out which of your social tasks are worth automating at all, that is part of what my AI implementation consultation covers (contact). Otherwise: count the posts, test the free plan, ask support for a nonprofit rate in writing, and pay for Starter only when the free plan has shown you what it lacks.

Metricool for charities: questions to settle before you pay

Does Metricool give charities a discount?

I could not find a published nonprofit or charity discount on Metricool's pricing page, and a search found none either. That does not prove none exists, since vendors sometimes offer one on request. Email support with your registration details, ask directly, and get any reply in writing before you rely on it.

Is the free plan enough for a small charity?

It can be, for one brand. As listed, it allows 1 brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, and it does not connect LinkedIn. If you post about five times a week on two or three networks you will reach 20 posts quickly, so count first.

Which paid plan would a typical charity need?

Starter is the likely fit: $20 a month billed annually ($25 on monthly billing) for up to 5 brands, with unlimited publishing, LinkedIn, longer analytics and PDF reports. Advanced, from $53 a month annually ($67 monthly), adds approvals, roles and team features, which matter when trustees or volunteers must sign off posts. Confirm the exact figures at checkout.

Can I cancel if the charity's budget changes?

Metricool's pricing page says you can cancel at any time and keep the paid plan until the end of the billing cycle, after which the account becomes free. Downgrades take effect at the end of the period. Check how annual billing, if offered to you, changes that before you commit trustees' money.

Further reads

• AI Tool Discounts for Charities and Non-Profits: What to Claim — Which AI tools give charities discounts, and how to claim.
• Free AI Marketing Software: Canva, Buffer, Mailchimp and Metricool Limits — Canva, Buffer, Mailchimp and Metricool free limits compared.
• Grammarly Pricing for Nonprofits: Is a Team Plan Worth It? — Grammarly Pro is $12 a seat on annual billing, and a TechSoup offer takes 30% off for a year. Seat maths and data checks for a small charity.
• AI Tools and AI Development: The Complete 2026 Guide — the AI hub, including every tutorial in the AI-for-business series.

Sources: Metricool's pricing page, read in October 2026, plus a search for any nonprofit discount (none found). Plan prices, limits and discounts change; confirm on Metricool's own page and in writing from its support team.