Welding Marketing: Website, Google Profile and Posts Drafted With AI

List the job types you want more of, give each its own service page with the materials, processes and thickness range you actually handle, set up a Google Business Profile that lists those same services, and post one real before-and-after job a week. AI drafts the words from your job notes; you supply the facts and the photos.

Local search rewards specifics, and welding has plenty: the metal, the process, the thickness, the repair that cannot wait. The danger with AI drafting is the opposite, a fluent page that claims certifications, capacity or round-the-clock cover you do not have. Every claim in your pages and posts should come from you first and from the assistant second.

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Pick the job types before you write anything

A welding business that markets itself as "welding services" loses to anyone who writes about one specific job. Start from your own invoices, not from keywords. Export last year's invoice lines (job description and amount, no customer names), give them to an assistant and ask it to group the work by type. Then check the groups against what you remember, because a clustering tool will happily split gates and railings into two piles or merge trailer repairs with farm repairs.

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Here is an illustrative result for a two-welder business that works from a workshop and a van. The numbers are invented for the example.

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The six rows come to 256 jobs and $169,100. Rank by revenue, then override with judgement. Gates and railings bring in the most in total, so that page gets written first. Custom brackets produce the most jobs (71) at a modest $380 each, which makes them useful volume work. Stainless and aluminium is only 17 jobs, but at $1,480 each it has the highest average invoice, and it is the page that attracts customers who need a particular skill. "Everything else" gets no page. It is real work and it will keep arriving without one.

Write a short "not for us" list too: pressure vessels, fuel tanks or structural work that needs a certificate you do not hold, whichever apply. Every page will carry a line saying what you decline, and a firm "no" in public saves calls you would only turn down anyway. For the pricing side of these pages, the welding rate sheet tutorial shows how to build "from" prices you can stand behind.

One page per job type, built from a fact sheet

Each service page answers one question: can this welder do my kind of job, and how do I ask? Keep it to one job type per page, so the title, headings and photos all match what the visitor searched for. The same eight blocks work for every job type.

The assistant's job is to turn a fact sheet into readable paragraphs. The fact sheet's job is to stop it inventing anything. Here is the prompt, followed by a filled-in sheet for the gates and railings page. The sheet is illustrative and the square brackets stand for details only you know.

Write a service page for a welding business from the fact sheet below.
Use only the facts in the sheet. If a fact is missing, write [ask owner]. Never guess a number, a standard, a certificate or a guarantee.
Structure: a two-sentence opening that names the job and the towns we cover; What we make or repair (bullets); Materials and sizes; How a job runs (four steps, using the timings in the sheet); What we do not take on; four questions customers really ask, answered from the sheet; a closing line with the phone number.
Plain English, 450 to 600 words, no superlatives.

Fact sheet:
Job type: steel gates, railings and fence panels
Towns covered: [list]
Make or repair: driveway gates (swing and sliding), pedestrian gates, balustrade railings, fence panels, gate repairs
Materials: mild steel bar and plate up to 10 mm; we repair galvanised steel but send new work out for galvanising
Process: MIG in the workshop; stick for site repairs
Timings: quote within [x] days of a visit; making takes [x] weeks; galvanising adds [x] days
We do not: structural steelwork, load-bearing balconies, gate automation (an electrician fits the operator)
Phone: [number]

A first draft tends to open like this.

[Business name]: Expert Welders for Every Project
Our certified welders deliver bespoke gates and railings to the highest standard, with a lifetime guarantee on every weld. We offer 24/7 emergency repairs and free quotes anywhere in the region. All work is fully compliant with building regulations.

Five fixes, each from the sheet. "Expert welders for every project" says nothing, so replace it with the job and the towns. "Certified" needs a certificate you can name, so cut it unless you hold one. "Lifetime guarantee" is not in the sheet. "24/7 emergency repairs" is not in the sheet either. And "fully compliant with building regulations" is a compliance claim that a sentence on a web page cannot make for you, so delete it. The corrected opening reads: "We make and repair steel gates, railings and fence panels in a workshop, with a van for fitting, for homes and small commercial sites in [towns]. Most gates take [x] weeks from a signed quote, a few days longer if they are galvanised, because that is sent out."

What you can say about qualifications and procedure records is its own question, covered in the tutorial on welding procedure records and material certificates. If a certificate is not on your wall, it is not on your page.

Write the headings in your customers' words

Keyword tools tell you what strangers type. Your own enquiries tell you what your customers type, and they are free. Collect 30 to 40 past enquiries (emails, form messages, voicemail transcripts), delete names and phone numbers, and ask for the phrases people used for the work.

Below are 36 customer enquiries to a welding business, with names and numbers removed.
List the phrases customers use to describe the job, grouped by job type, with how many times each appears.
Keep near-synonyms separate (for example "frame" and "chassis"). Do not invent phrases that are not in the text.

An illustrative result for the business described earlier:

Two corrections come from knowing the business. The assistant had filed "mobile welder" under farm repairs, but it describes how you work, not the job, so it belongs in the opening line of every page and in the profile. And it had merged "frame" and "chassis" in an earlier pass; keep both, because each is what a person types when the trailer breaks. Use these phrases as headings and as the questions at the bottom of each page: "My gate has dropped at the latch end: can it be repaired without replacing it?" is a better heading than "Gate repair services". If a phrase appears fewer than three times, treat it as a possibility, not a pattern.

For the full copy of a welding or fabrication site, the website content tutorial for welding and fabrication shops goes page by page, and the case-study pages tutorial covers custom work you want to showcase.

The Google profile for a mobile, workshop or hybrid welder

Decide first what kind of business Google sees. Google's help pages say a service-area business visits or delivers to customers and does not serve customers at its own address, while a hybrid business does both. If you are a mobile welder who never meets customers at the workshop, you are a service-area business and can hide the address. If customers do bring work to the workshop, you are a hybrid, and the address stays visible. Google says to hide an address only if you are a service-area business.

• Service areas: Google allows up to 20, set as towns or postal areas rather than a radius, and says the whole area should not stretch beyond about two hours' driving time from where you are based. List the places you will honestly drive to, and no more. A long list that you decline on the phone only wastes calls.
• Categories: search the list inside your profile for the word "weld" and pick the most specific option for the work that earns the most as your primary category. Add secondary categories only for work you actually do.
• Services: one entry per job type with a one-line description written from the fact sheet, using the customer wording above.
• Hours: real ones. If the workshop is by appointment, say so. If call-outs depend on the day, say that.
• Website link: the most relevant page, which for a one-job business may be a service page and not the home page.

The profile description, drafted and corrected

The description and the services list are the places where assistants love to pile on adjectives. Give it the same fact sheet and a limit.

Write a Google Business Profile description of 700 characters or fewer for a mobile and workshop welding business.
Use only the facts below; if one is missing, write [ask owner]. No superlatives, no certificates, no guarantees, no "24/7".
Facts: we repair and make steel gates, railings, farm and plant equipment repairs, trailer and vehicle-body repairs, custom brackets and frames, and stainless and aluminium work. Mobile call-outs with a van, plus a workshop open by appointment. Towns: [list]. Phone: [number].

A reasonable return: "Mobile and workshop welding for [towns]. We repair and make steel gates and railings, repair farm and plant equipment on site, fix trailers and vehicle bodies, and make custom brackets, frames and stands. We also weld stainless steel and aluminium. Call-outs by van; workshop open by appointment. Send a photo of the job to [phone] for a first idea of what is involved." The usual slip is one extra line such as "trusted by hundreds of customers" or "all work guaranteed". Neither is in the facts, so both go. Read the result aloud against the sheet, line by line.

Photos Google will accept, and the ones that help

Google's photo guidance asks for images that are in focus, well lit and free of significant alterations or heavy filters or AI, so that they represent reality. The files should be JPG or PNG, between 10 KB and 5 MB, with 720 pixels square recommended and 250 pixels the minimum. Photos appear publicly only once the profile is verified and can take a day or two to show. For a welder that means no stock images of sparks. Add real ones: the workshop front, the van, you at work with protective gear on, and finished jobs by type. The tutorial on creating a Google Business Profile covers verification and the first photos in more detail.

Before-and-after photos that sell welding

A welding job is an easy one to photograph because the change is visible. The trouble is that most owners photograph only the finished piece. A buyer deciding whether to trust you wants the problem, the work and the result.

Three privacy points. Ask the customer before you post, and keep their address out of the caption. Number plates, house numbers and faces come out. And photos taken on a phone can carry the GPS position of where they were taken, which you do not want attached to a customer's home on your own website. Switch location tagging off in the camera settings for job photos, or strip the metadata before you upload.

Caption each photo with what it shows and what you did, from your notes: "Cracked hinge post weld on a driveway gate, ground out and rewelded with MIG, 6 mm flat-bar gusset added." Keep the caption to what the photo shows and what you did, and nothing about how good it is.

The weekly post, from job notes to scheduled

One real post a week is enough. Google lets you add an update with a description, a photo and a button, and its own tools let you schedule posts in advance, so the routine can be one session on a Friday. Events need a start and an end date, so use them only for something real, such as a workshop open day. Google's posting tips advise against auto-generated content, which is one more reason to write each post from a real job and not to ask for ten generic ones. The routine takes about twenty minutes.

1. Pick the job from the week with the best photos.
2. Jot five facts: the job, the material and thickness, the process, the time taken and one thing that made it awkward.
3. Paste the five facts and the caption into the assistant.
4. Correct the draft against the facts, and schedule it with the best before-and-after photo.

Write a Google Business Profile update of 80 to 120 words from the notes below.
Use only the notes. Do not add claims about strength, safety, standards, certificates, warranties or speed that are not in the notes. No exclamation marks.
End with a one-line invitation to send a photo of a similar job.

Notes: sagging driveway gate; cracked weld at the hinge post; ground out the crack, rewelded with MIG, added a 6 mm flat-bar gusset behind the hinge; zinc primer and a topcoat; 2.5 hours on site; the old paint and rust took longer to grind back than the weld took to do.

A typical first draft:

Gate rescue! Our expert welders restored this sagging driveway gate to like-new strength in just 2.5 hours. We ground out the cracked weld, added a gusset for maximum durability and finished with premium paint. Call us for fast, reliable repairs 24/7!

Against the notes, five things have to go. "Expert welders" is empty, "like-new strength" and "maximum durability" are claims about strength that you cannot back from a photograph, "premium paint" is not what the notes say (zinc primer and a topcoat), and "24/7" is not in the notes at all. The corrected post: "Sagging driveway gate with a cracked weld at the hinge post. We ground out the crack, rewelded it with MIG, added a 6 mm flat-bar gusset behind the hinge, then finished with zinc primer and a topcoat. 2.5 hours on site, and most of the awkward part was grinding back the old paint and rust. If your gate is dropping at the latch end, send us a photo on [phone]."

The detail in the last sentence of the notes is what separates this from a stock post. Customers can tell a post written from a real job from one written to fill a calendar. Another assistant slip is mislabelling a process, such as calling a MIG weld TIG because the finished bead looked tidy. The notes decide, never the picture.

For a weekly cadence across several kinds of post, the Google Business Profile posts tutorial has the routine.

Reviews: ask the same way every time

Google's review rules ban incentives, selective asking (only the customers you expect to be happy) and staff quotas, and reviews belong to the reviewer, so ask before you quote one anywhere. The safe pattern is the same message to every customer, sent when the job is done, with no hint about what to say.

Hi [first name], thanks for choosing [business name] for the gate repair. If you have a minute, a Google review helps other people find a welder: [link]. We read every one, good or bad.

When a critical review arrives, draft the reply with an assistant but make sure every statement in it is true. An illustrative review reads "Good weld, but he arrived two days later than promised." A reply that works: "Thanks, [first name]. You are right that we said Tuesday and arrived on Thursday, and we should have rung on Monday to say so. Glad the repair is holding." The line to watch for is any promise of change, such as "we have changed how we confirm dates", which the assistant will happily add. Keep it only if it is true.

A four-week schedule and what it costs in time

You can build all of this alongside a full order book. The plan below fits around workshop days, and the time figures are estimates to test against your own, not measurements.

That is about 17 hours in the first month and roughly 20 minutes a week afterwards. One assistant account is enough for all of it: ChatGPT Plus and Claude Pro both list $20 a month. Put a price on the time. At an illustrative $60 an hour, 17 hours is $1,020. A gates and railings page that brings three extra enquiries a month, with two in five turning into the $1,350 average job, produces 3 × 0.4 × $1,350 = $1,620 a month. If it brings one enquiry a month and you win it, that is $1,350, still more than the time cost. Replace every number with your own, and remember that enquiry counts from a new page take weeks, not days, to settle.

Counting what the pages and the profile bring in

Write down three baseline numbers before you publish: calls and website clicks from the profile last month, enquiries by job type from the past quarter, and wins by job type. Google's performance report has no weekly view and refreshes its search terms monthly, so check it monthly. On the website, give each page's enquiry form a hidden field with the job type, and ask every caller how they found you. A tick-box on the job card, not a memory, is what keeps these answers usable. After three months, rank job types by enquiries, quotes, wins and revenue per enquiry, and put your next page where the revenue per enquiry is highest. Do not judge a page on its first fortnight. New pages take weeks to be found, so give each one a month or two before you decide it has failed.

Slips that undo good welding marketing

1. Claims you cannot back. "Certified", "fully compliant", "guaranteed for life" and "24/7" are what an assistant adds when the facts run out. The prompt's "write [ask owner]" rule is the defence, plus a read against the sheet.
2. The same page for every town. Pages that differ only by a town name add nothing for the reader. Write a new page only when you have different jobs and photos to show.
3. A service area wider than your van. If you decline calls from half the places listed, tighten the list. Google caps the area, and your time caps it sooner.
4. Customer details in a photo. A visible plate, house number or face, or GPS data inside the file. Check each photo before it goes up.
5. Stock images. Google asks for photos that represent reality, and a stock welder is not you.
6. Bursts and silences. Ten posts in a week and nothing for three months. Twenty minutes every Friday beats a weekend of catching up.

None of this needs an agency. It needs your job records, an honest fact sheet and a phone camera. If the pages bring enquiries for custom work, the rate sheet from earlier will keep your quotes consistent, and the first month's numbers will show which job type deserves the next page.

Further reads

• How to Optimise Your Google Business Profile With AI — A general Google Business Profile tune-up with AI.
• AI for Welders: What a Welding Business Can Hand Over Today — Other jobs in a welding business that AI can take off you.
• How to Quote Fabrication Jobs: Can AI Price One From a Drawing? — Quote the custom jobs your new pages will bring in.
• Paving Marketing: Turn Job Photos Into Local Content With AI — Another trade turning job photos into local content.
• Bathroom Fitter Marketing: Before-and-After Posts From Job Photos With AI — The same before-and-after post routine in another trade.
• AI Tools for Welding Shops: Quotes, Drawings and Job Scheduling — Quotes, drawings and scheduling for a welding shop.
• AI Tools and AI Development: The Complete 2026 Guide — the AI hub, including every tutorial in the AI-for-business series.

Sources: Google Business Profile Help pages on photos and videos, service areas and business types; Google Business Profile posting tips and review policy. Checked November 2026.