Lucy is the AI assistant built into Rechat's real estate platform. It drafts marketing and listing websites, searches MLS data and builds CMAs, updates contacts and tasks, and turns recorded meetings into notes. Rechat publishes no price for it and sells through brokerages by demo, so the cost arrives as a quote.
Lucy is not sold on its own on any page I found, and nothing says whether it is inside the per-agent price or an add-on, so that is the first question for the demo. A ten-agent office should judge Rechat on three things: whether your MLS is connected, whether agents will actually use it, and whether the bundle replaces tools you currently subscribe to.
What Lucy does, according to Rechat's own help pages
Lucy has been inside Rechat for longer than the headlines suggest. A help page dated August 2023 describes it answering questions about Forms, and trade press reported an official launch in July 2025 after beta testing since 2023. Rechat's homepage now lists four products: Studio for marketing, People for the CRM, Deals for transactions and Lucy, which it calls "your proactive AI assistant". The help page for Lucy lists these capabilities, which I have grouped by the job they do.
| Job | What Lucy does, per Rechat | What a person must check |
|---|---|---|
| New-listing marketing | Builds emails, social posts, Stories, flyers, postcards and a listing website from an address, MLS number or listing ID | Price, beds, baths, status and open house times; fair-housing wording; required brokerage disclosures |
| Property search | Finds active, pending, sold, leased or expired listings from a plain-English request, with filters such as price, beds, year built, radius, pool or pets | Run the same search in the MLS and compare counts |
| CMA | Finds the subject property, picks comparable sales, applies adjustments and produces a presentation; for off-market homes it builds from nearby MLS data | Property type, sale dates, condition and the adjustment logic; the opinion is yours to sign |
| Contacts and tasks | Finds, creates and updates contacts, applies tags, adds notes and sets follow-up reminders | Duplicates, tags and which agent owns the record |
| Meeting notes (AI Memo) | Turns a recorded meeting, made "with permission", or a dictated summary into key points and follow-ups linked to the contact and deal | Consent, accuracy of dates and numbers, and where the audio goes |
| Deals and calendar | Reviews deals by status, finds transactions by city, MLS number, date or price, and checks calendar availability | Compare with the transaction system's own report |
| Form questions | Answers questions about a form you have open | Never treat as legal advice; confirm with your broker or a qualified adviser |
Rechat's homepage adds voice commands, so you can talk to Lucy on the move as if sending a voice message, and says it can create a listing website within seconds. Trade press from July 2025 reports the assistant is available on iPhone and Android.
Here is what two requests might look like in practice, as illustrations of the pattern to review for rather than recorded output.
Request: Create an open house email for 14 Elm Street, Saturday 1 to 3pm, using our brokerage template.
Typical draft: A subject line, three short paragraphs and a photo block, with a line such as "Perfect for a growing family" and the price rounded to "just under $500,000".
Two edits are needed before it goes out: replace the rounded price with the exact figure and delete the family line, which is the kind of phrase that gets a brokerage into trouble. Lucy saves the drafting time, not the review.
Request: Build a CMA for 22 Oak Lane.
Typical draft: Six comparable sales, adjusted for bedrooms and lot size, with a suggested range.
Check that all six are the same property type, that none is older than your office's usual window, and that an adjustment for a renovated kitchen is one you would defend to a seller. A CMA is a pricing opinion with your name on it. Treat the draft as the first pass of a junior assistant, and read it that way.
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Rechat also documents a connection that lets an outside AI assistant work with your Rechat account. It uses MCP, a standard way for an assistant to call another product's tools. It is not Lucy, but it covers similar jobs through the assistant your agents may already use. The help page says Claude currently gives the most tested experience, ChatGPT needs Developer Mode (available on Plus, Pro, Business, Enterprise and Education accounts on the web, and workspace admins may restrict it), and Gemini is limited to technical or enterprise set-ups such as Gemini Enterprise and its command-line tool.
Through the connection an assistant can find, add and update contacts and tags, review transactions by type, status, price and key dates, create social posts, flyers, postcards, email campaigns and single-property websites from your brokerage's templates, and create tasks and check calendar events. Several limits are stated plainly: contact notes are not available, flows must be managed inside Rechat, tasks are not automatically linked to contacts, and "the connection does not act independently". Access follows the Rechat account you sign in with, write actions may need confirmation depending on the assistant, and the page warns that Developer Mode can give both read and write access.
The cost angle is simple. The page gives no price for the connection itself, which needs an active Rechat account plus a supported assistant, and it says availability varies by AI provider, subscription and organisation settings. If your office has an assistant subscription, such as Claude Team at $20 a seat a month on annual billing or $25 monthly (its pricing page, November 2026), this route adds no AI fee on the assistant side. The tutorial on Claude or ChatGPT for agents covers how to pick between them.
What the help pages do not say
Rechat's public pages are good on features and silent on several matters a broker needs before signing. Taking each page I read in turn, these are the gaps, and each becomes a question for the rep:
- Plan inclusion. Whether Lucy is part of the platform price or an add-on, and whether any AI usage is capped. The help page for Lucy says nothing on cost or plans.
- Permissions. Who in the brokerage can use Lucy, and whether an admin can switch features off by role. The Lucy page does not cover access or roles.
- Data handling. Where AI Memo audio and transcripts are stored, how long they are kept, and whether anything is used to train a model. The AI Memo page gives only "with permission" as its consent wording and says nothing about storage.
- Limits. Usage caps, supported markets and feature restrictions. None are listed on the Lucy page.
- MLS coverage. Rechat's coverage list says it identifies the MLSs Rechat is connected to and is "not a confirmation of access for your account". To confirm, email support with your MLS name and MLS ID, because "MLS data delivery, available fields, and permissions vary by MLS". There is also a listing data visibility matrix page; ask for your MLS's row in it.
- Who pays. The pages say Rechat partners directly with brokerages for purchasing. The roster guide for adding agents contains no billing information, so it does not say whether the brokerage or the agent pays, or whether cost follows the number of members.
Writing these down before the demo changes the meeting. Instead of watching the vendor's flow, you are collecting answers, and the answers are the product you are really buying.
What Rechat charges, and what is only a quote
Rechat's old pricing address now redirects to rechat.ai/pricing, and that page shows no prices, no plan names and no Lucy fee. It says brokerages can use Rechat as a point solution for the CRM, for marketing studio and automation, or for transaction management, that Rechat partners directly with brokerages for purchasing, and that the next step is a demo. So the cost of Lucy comes as a quote, and the modular structure means a quote can cover one product or all of them.
Two things are known. First, email volume has a stated default and a recurring upgrade path: every account includes 30,000 emails a month, upgrades such as 60,000 or 100,000 stack on top, there is no one-time purchase, plans renew automatically and you must cancel manually to stop charges. The prices and the overage rule are not listed. Second, the only per-user number I could find is spoken. In a pitch-event transcript on Rechat's own newsroom from September 2023, its chief executive says retail would be $100 per month per user, with tier pricing for brokerages using only part of the product or with larger rosters.
That number is three years old, was said aloud, and predates Lucy's July 2025 launch, so use it to size a conversation, not to build a budget. If it still held and a ten-agent office paid it in full, the bill would be $1,000 a month, or $12,000 a year. A tier for part of the product or a bigger roster would come in lower. None of that is a quote, and a directory listing that says "starting at $100" should be read the same way.
Pricing a ten-agent office against the tools it might replace
Because the quote is unknown, price the alternative instead. A bundle is worth buying when the tools it replaces cost more than the bundle adds on top of what you must pay anyway. Here is the sum for ten agents, using list prices I read on 1 November 2026 and treating the $100-per-agent figure as a placeholder to replace with the real quote.
| Line | Billed monthly | Billed annually |
|---|---|---|
| Follow Up Boss Pro, 10 users included | $499 | $416 |
| Claude Team standard seats, 10 at $25 or $20 | $250 | $200 |
| Benchmark subtotal (CRM plus AI assistant) | $749 | $616 |
| Placeholder Rechat quote at $100 per agent | $1,000 | Quote needed |
| Premium over the benchmark | $251 | $384 |
The premium is the amount your current design, email-marketing, transaction and e-signature tools must cost for the bundle to break even. If you pay $300 a month across those today, a $100-per-agent bundle roughly breaks even. If you pay $100, it costs more, and you need the time savings to make up the difference. Follow Up Boss is only an example of a CRM here; the Follow Up Boss pricing tutorial shows what a small team really pays, and the CRM comparison sets out the other options. Swap in your own stack and the same arithmetic applies. Rechat's help centre also documents a Follow Up Boss integration that lets agents keep their database in Follow Up Boss while creating marketing in Rechat, so if you already run Follow Up Boss, ask whether a marketing-only quote is possible.
The second sum is adoption. A bundle's price is per agent, but its value depends on how many use it. If only four of ten agents ever open Lucy, a $1,000 bill is $250 per active user a month. Rechat's help centre describes an Adoption Rate Dashboard that shows how agents use the marketing, contacts and deals tools, and says to ask your dedicated Customer Success Manager about it. Ask for a sample before signing, and put an adoption target in the first review.
How to read the quote when it arrives
A per-agent price is rarely the whole quote. Look for these lines and ask for each one by name: the per-agent monthly price, any platform or brokerage fee, an onboarding or training fee, a minimum number of agents, the email quota, any MLS data fee, single sign-on if you need it, the term and renewal rules, price protection at renewal, and the right to leave early.
To see why the extras matter, take a made-up quote, with invented numbers that are not Rechat's prices: $85 per agent a month for ten agents, a $150 monthly platform fee, a $1,500 one-off onboarding fee and a 12-month term. Year one costs ($850 plus $150) times 12, which is $12,000, plus $1,500, so $13,500. That is $112.50 per agent a month, not $85. If only four agents become regular users, it is $281.25 per active user a month. Against the annual-billing benchmark of $616 a month, or $7,392 a year, the premium is $6,108, which is about $509 a month. The tools Rechat replaces must cost you more than that before the bundle breaks even on money alone.
That arithmetic is the reason to ask for the full year-one figure, in one number, from every vendor on your shortlist, before comparing anything else.
Six checks for a ten-agent office before the demo
- MLS. Confirm coverage in writing using your MLS name and ID, then load ten of your own listings in the trial and compare fields with the MLS. Lucy's search and CMAs are only as good as the feed behind them.
- Contacts. Rechat's People product syncs with Google and Microsoft, and the help centre has a contacts import guide. Decide before you start who owns each agent's database. Rechat's roster guide says removing a member's roles keeps the account and its records, while deleting the account can permanently remove transactions and other data, so write your leaver process around that.
- Training and adoption. Rechat offers live Zoom workshops and on-demand recordings, and live sessions need registration. Book a weekly floor session during the pilot and agree an adoption target for the first review.
- Compliance. Deals includes compliance checklists, and the brokerage can customise marketing templates. Decide which Lucy outputs need a second pair of eyes (all public marketing, in my view) and write the AI Memo consent line agents will say at the start of a recorded meeting.
- Email sending. The help centre has guides for email delivery and a spam dashboard. Ask who sets up your sending domain and who watches complaints, because a brokerage's email reputation is shared by every agent.
- Exit. Ask what you can export, in what format and how quickly: contacts, deals, documents and email history.
A 30-day pilot with one admin and three agents
Choose three agents with different habits and one admin, and measure five tasks for two weeks before the pilot so you have a baseline. During the 30 days, hold a 30-minute review each week and keep an accuracy log of wrong facts per ten outputs. Three tests deserve to be run deliberately:
- Listing accuracy. Take ten listings and compare Lucy's website or marketing with the MLS on price, status, bedrooms, bathrooms, size, year built and remarks. Any wrong price or status is a stop.
- CMA review. Run three properties and compare Lucy's comparables with the ones you would choose. Look at property type, distance, sale date and the adjustments.
- Meeting notes. Record ten showings with consent and compare each AI Memo with your own notes, checking names, dates and numbers.
Then do the time sum with measured numbers. Here is an illustration for the whole office, with placeholder minutes you should replace with your own:
| Task | Minutes before | Minutes with Lucy, review included | Office volume a month | Hours saved |
|---|---|---|---|---|
| New-listing marketing suite | 90 | 35 | 25 listings | 22.9 |
| CMA first pass | 60 | 25 | 30 | 17.5 |
| Post-showing note | 10 | 3 | 120 | 14.0 |
| Contact entry and follow-up task | 6 | 2 | 150 | 10.0 |
| Total if every agent uses it | 64.4 |
At 40 percent adoption that is 25.8 hours a month, about $1,030 if an hour is worth $40. Set against the $251 to $384 premium in the benchmark sum, the office breaks even if it saves only 6.3 to 9.6 hours a month. That is about a tenth to a seventh of the illustrated total, which is why measuring your own minutes matters more than the vendor's claims. If the pilot shows savings well under that, or errors in the listing accuracy test, the answer is no, whatever the demo looked like.
Alternatives, by the job you actually need done
| Job | Option | List price I read | Note |
|---|---|---|---|
| CRM with AI included | Follow Up Boss | Grow $69 a user ($58 annual); Pro $499 with 10 users ($416 annual) | Smart summaries, smart messages, suggested tasks and lead prioritisation at no extra charge; a CRM, not a marketing or transaction suite |
| Low-cost CRM that includes transactions | Wise Agent | CRM $49 ($42 annual) for up to five team members; extra members and logins are $20 add-ons | Its page lists transaction management, marketing tools and drip campaigns on every plan |
| CRM plus lead-generation platform | Lofty | "Request Pricing" on every plan | Quote only |
| Drafting and research assistant | Claude Team, or ChatGPT Business | Claude Team: $20 a seat annual, $25 monthly, from 2 seats; check OpenAI's page for ChatGPT Business | Pair with Rechat's connection if you stay on Rechat |
My rule for a ten-agent office: choose Rechat if your MLS is covered, at least six agents commit to the marketing and CRM tools, and the all-in quote minus the benchmark is less than you pay today for the tools it replaces. If any of those fails, a CRM with AI included plus an assistant seat per agent is cheaper to start and easier to leave. The four-week content plan for agents shows how much marketing work an assistant can carry on its own, and the tutorial on compliance file review for brokers shows where a human check cannot be skipped.
Questions brokers ask about Rechat and Lucy
Is Lucy included in Rechat or a paid add-on?
Rechat's pages do not say. The homepage lists Lucy as one of four products beside Studio, People and Deals, and the help pages describe features but not plans. Ask the rep to confirm in writing whether Lucy is inside the per-agent price and whether AI usage is capped.
Can an individual agent buy Rechat?
Rechat's pages say it partners directly with brokerages for purchasing, while also speaking to agents. Whether an agent can buy alone is not stated. Ask what an agent pays if the brokerage does not subscribe, and what changes if the brokerage joins later.
Does Lucy work on a phone?
Trade press from July 2025 says Lucy is available on iPhone and Android, and Rechat's homepage mentions voice commands. The help pages I read do not describe mobile access in detail, so test voice and mobile use during the trial rather than assuming them.
Can I use ChatGPT or Claude with Rechat instead?
Rechat documents a connection that lets supported AI assistants work with your Rechat contacts, transactions, marketing and calendar under your own account permissions. It calls Claude the most tested, ChatGPT needs Developer Mode, and Gemini is limited to technical or enterprise set-ups. You still need an active Rechat account.
How do I check whether my MLS is supported?
Rechat's coverage list says it is not a confirmation of access for your account. Email Rechat support with your MLS name and MLS ID, and ask which fields and permissions your MLS allows, because data delivery varies by MLS.
Further reads
- AI Tools for Real Estate Brokers: From Transactions to Agent Support — AI tools for a broker's transactions and agent support
- AI Transaction Coordinator: Which Real Estate Tasks to Automate — Which transaction coordinator tasks AI can take on
- ChatGPT for Realtors: Brokerage Rules for Emails, Disclosures, Follow-Ups — Brokerage rules for AI-drafted emails and disclosures
- AI Real Estate Listing Presentation: Build the Seller Deck — Build the seller deck from a CMA
- AI Real Estate Social Media: A Month of Posts From Your Listings — A month of social posts from your listings
- Best ChatGPT Plan for Realtors: Free, Plus or Business? — Which ChatGPT plan suits an agent
- Real Estate Chatbot Pricing: What Agents Pay for AI Lead Capture — List prices from named vendors, from free to about $500 a month, with build fees, volume caps and a year-one sum for a four-agent team.
- Real Estate Agent Recruiting With AI: Outreach and Onboarding Plan — A four-touch recruiting sequence, an onboarding checklist and a first-30-days plan for a brokerage, with the compliance lines AI must not cross.
- AI Policy for a Real Estate Brokerage: What Agents May and May Not Do — Turn a broker AI policy into rules an agent can follow on a Tuesday: do and don't lists, sample clauses and a sign-off sheet.
- AI Tools and AI Development: The Complete 2026 Guide — the AI hub, including every tutorial in the AI-for-business series.
Sources: Rechat's homepage, pricing page and help centre articles on Lucy, AI Memo, the AI assistant connection, MLS coverage and email quota; Rechat's 2023 newsroom transcript; HousingWire coverage of Lucy's July 2025 launch; Follow Up Boss, Wise Agent and Claude pricing pages, read 1 November 2026. Office sums are illustrative.