A six-person team pays about $648 a month on Grow with calling for everyone ($69 plus $39 per user), or $499 on Pro, which includes ten users, calling and the AI features. Annual billing brings those to $546 and $416 a month. The AI itself carries no extra charge, so the real price question is calling.
Those are list prices from the vendor's pricing page, shown plus tax where applicable, and they leave out what you pay elsewhere for leads, a website and any general AI assistant. The sums below price a named team, show where Pro overtakes Grow as the team grows, and finish with questions to put to Follow Up Boss before you sign. For what each AI feature does and whether it is switched on, the plan-by-plan AI tutorial goes through it; this one is about money.
The price list in one table
| Plan | Monthly billing | Annual billing, per month | Extra users | Calling and texting |
|---|---|---|---|---|
| Grow | $69 per user | $58 per user | Every seat is priced | Add-on: $39 per user monthly, $33 annual |
| Pro (10 users included) | $499 | $416 | $49 monthly, $41 annual | Unlimited, included |
| Platform (30 users included) | $1,000 | $833 | $20 monthly, $17 annual | Unlimited, included |
Annual billing is described as two months free, which matches the arithmetic: $69 across ten months is about $58, and $499 across ten months is about $416. Every plan includes unlimited contacts, lead sources and integrations, and seven-day phone and email support. The AI features appear on all three plans, and the page says there is no additional charge for them, although many depend on data from Calling. Read the page itself, here on the vendor's site, on the day you buy, because list prices move.
A six-person team priced four ways
The example team is four agents, an inside sales assistant and a team lead who also sells. All six work leads daily, and the assistant and the lead do most of the phoning. I priced four set-ups, each on monthly and annual billing, with the annual cash outlay for the year in the last column.
| Set-up | Monthly billing | Annual billing, per month | Cash out over a year (annual billing) |
|---|---|---|---|
| A. Grow, no calling (6 × $69 or $58) | $414 | $348 | $4,176 |
| B. Grow, calling for all six (6 × $108 or $91) | $648 | $546 | $6,552 |
| C. Grow, calling for three callers | $531 | $447 | $5,364 |
| D. Pro | $499 | $416 | $4,992 |
Set-up C is $414 plus 3 × $39 on monthly billing, and $348 plus 3 × $33 on annual. A looks cheapest, and it is the trap: without calling, the AI features lose the call data many of them read, so you pay for AI you have starved. That leaves B, C and D. Against B, Pro saves $149 a month on monthly billing and $130 on annual, which is $1,560 over a year on annual terms. Against C, Pro saves $32 a month on monthly billing and $31 on annual, or $372 a year, and it adds team inboxes, call reporting, shared inboxes and personalised onboarding. At six users with three or more callers, Pro is the cheaper plan and the better-equipped one.
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Switching to annual billing saves two months on every line. Sums at six users, all calling, on the lower figures: monthly billing costs $648 × 12 = $7,776 a year, annual billing $546 × 12 = $6,552, a difference of $1,224. For Pro alone it is $5,988 against $4,992, which is $996. Per seat the difference is $132 a year on Grow and $72 on the calling add-on.
The saving is real, and so is the commitment. A year paid up front is cash you can't redirect if two agents leave in March, and the pricing page says nothing I could find about refunds or reducing seats mid-term, so ask. A reasonable compromise for a team under a year old is monthly billing for the first quarter, while the roster settles, then annual once the team has held steady for three months.
The seat ladder from two users to twelve
Teams don't stay at six. This table prices the main set-ups as the team grows, on monthly billing, with every user calling on the Grow-with-calling column. Beyond ten users Pro adds $49 for each extra seat.
| Users | Grow, no calling | Grow with calling, all users | Pro | Pro, annual billing |
|---|---|---|---|---|
| 2 | $138 | $216 | $499 | $416 |
| 4 | $276 | $432 | $499 | $416 |
| 6 | $414 | $648 | $499 | $416 |
| 8 | $552 | $864 | $499 | $416 |
| 10 | $690 | $1,080 | $499 | $416 |
| 12 | $828 | $1,296 | $597 | $498 |
Read it by row. At two or four users Pro costs more than Grow with calling, so Pro is a feature purchase there, not a saving. At six it is $149 cheaper than Grow with calling, and at eight the gap is $365 a month. Even a team that wants no calling at all is better on Pro from eight users, where Grow alone costs $552. And Platform only overtakes Pro on price at around 21 users, where Pro would cost $1,038 against Platform's flat $1,000.
Three team profiles priced end to end
The ladder assumes everyone calls. Real teams are lumpier, so here are three profiles with the cheapest sensible route for each, on both billing options.
| Profile | Users, callers | Cheapest sensible route | Monthly billing | Annual billing, per month | Twelve months, annual billing |
|---|---|---|---|---|---|
| Two-agent partnership | 2, both call | Grow with calling | $216 | $182 | $2,184 |
| Four-person team | 4, three call | Grow with calling for three | $393 | $331 | $3,972 |
| Ten-person team | 10, seven call | Pro | $499 | $416 | $4,992 |
The partnership's figures are 2 × ($69 + $39) on monthly billing and 2 × ($58 + $33) on annual. The four-person team pays 4 × $69 plus 3 × $39, which is $276 plus $117, or $393; on annual billing that is $232 plus $99, or $331. The ten-person team is where the flat price shows its worth: Grow with calling for seven of them would be $690 plus $273, or $963 a month, against Pro's $499. On annual billing the Grow route is $811 a month against $416, a difference of $4,740 over the year.
Beyond ten users: Pro against Platform
A team that grows past ten should know where the next switch sits. Pro adds $49 a seat on monthly billing ($41 annual); Platform is one flat price that covers thirty users.
| Users | Pro, monthly billing | Platform, monthly billing | Pro, annual billing | Platform, annual billing |
|---|---|---|---|---|
| 11 | $548 | $1,000 | $457 | $833 |
| 14 | $695 | $1,000 | $580 | $833 |
| 17 | $842 | $1,000 | $703 | $833 |
| 20 | $989 | $1,000 | $826 | $833 |
| 21 | $1,038 | $1,000 | $867 | $833 |
| 25 | $1,234 | $1,000 | $1,031 | $833 |
| 30 | $1,479 | $1,000 | $1,236 | $833 |
Platform becomes the cheaper plan at 21 users on either billing option. Below that, you would pay for it only for what it adds beyond Pro: teams within teams, enhanced onboarding and priority support. A small team can ignore it, but it is worth knowing that the flat price caps the bill if you grow faster than planned.
A growing team's cost per seat across a year
Here is a team that grows through the year, with everyone calling. In the first quarter it has three users on Grow with calling: $324 a month, or $108 a seat. In the second it reaches five, where Grow with calling would be $540 and Pro is $499, so it moves to Pro: about $99.80 a seat. In the third it has eight users on Pro at the same $499, or $62.38 a seat, where staying on Grow with calling would have cost $864. In the fourth it has eleven, so Pro is $499 plus $49, or $548, about $49.82 a seat. Pro's flat price means the seat cost falls as the team fills it, which is the reverse of Grow, where every hire costs the same $69 or $108.
The costly mistake is the opposite one. A team that started with two agents on Grow, added calling as each person started phoning, and never reviewed the plan is paying $864 a month at eight users when Pro costs $499. That is $365 a month, or $4,380 a year, for features it could have had for less. Put a plan review in the calendar for the month a new hire starts, not the month the invoice finally annoys someone.
When headcount falls: the price of a flat plan
Flat pricing cuts both ways. Suppose the six-person team on Pro loses two agents in a bad quarter. Pro stays at $499 for the remaining four, while Grow with calling for four would be $432, so the team is paying $67 a month more than it needs to, and if it prepaid a year that gap can't be clawed back. The same logic applies to a hire who doesn't work out. If you expect turnover, stay on monthly billing and Grow until the roster has held steady for a quarter, then move to Pro once five or six people are staying and calling. If headcount is stable and growing, move earlier.
What the calling add-on has to save to pay for itself
On Grow, calling is the one purchase that changes how well the AI works, so it deserves its own sum. An inside sales assistant's time might be costed at $25 an hour; that figure is mine, not a vendor's, and you should use your own. The add-on costs $39 a month on monthly billing, which buys 94 minutes of that person's time. Over about 21 working days, the add-on pays for itself if it saves roughly four to five minutes a day: call logging, notes typed from memory, searching for the last conversation. On annual billing, $33 buys 79 minutes, or under four minutes a day.
That is a low bar for someone who phones leads all day, because automatic call logging and recording are part of what Calling does, and a high bar for an agent who phones five times a week. So pay for calling per person who needs it, not as a team-wide default, and confirm with Follow Up Boss that seats can be added that way. If every person on a team of six will pass the bar, the comparison goes back to Pro against Grow with calling, and Pro wins.
Costs that sit outside the plan price
The plan price is the most visible number on the team's bill and often not the largest. Budget for these separately.
- Tax. The pricing page shows every figure plus tax where applicable, so the invoice can come in higher than the table.
- Texting registration. Business texting needs a registration that carriers review. The vendor's help centre says it submits it for you and covers the registration fees, but you supply the business details and a website with opt-in wording, and the review can take around two days or longer. Do it in week one, not the day an agent wants to text.
- Lead sources. Follow Up Boss connects to more than 200 lead sources, and unlimited sources are included, but the leads themselves are bought elsewhere. If the team is still deciding where leads come from, the lead-generation tutorial covers routes that don't involve bought lists.
- A general AI assistant. Follow Up Boss's AI covers lead history and replies. Listing copy and newsletters need something else, and ChatGPT Business is $20 a seat a month annually or $25 monthly, with two seats as a minimum: $120 to $150 a month for six people.
- Chatbots and phone cover. If you add website chat or an answering service, that is a separate subscription. The real estate chatbot pricing tutorial shows what agents pay for lead capture.
- Setup time. Someone has to build Smart Lists and Action Plans and train the team. Pro lists personalised onboarding and help importing contacts and connecting lead sources, which Grow doesn't, so factor in the hours that Grow leaves with you. A first week of ten to fifteen hours of an administrator's time is a sensible planning figure, but that is my estimate, not the vendor's.
For the general costs of putting AI into a CRM beyond this one product, what it costs to set up an AI CRM for a small team lists the one-off and monthly items, and the comparison of Follow Up Boss, Lofty and BoldTrail prices the alternatives.
A first-year budget, filled in
Here is the six-person team on Pro with annual billing, with a general assistant added. Only the first two lines are list prices; the others are my assumptions, so replace them with your own.
| Line | Basis | Cost for the year |
|---|---|---|
| Follow Up Boss Pro | $416 a month, annual billing | $4,992 |
| ChatGPT Business, six seats | $20 a seat a month, annual billing | $1,440 |
| Setup and training time (assumption) | 12 hours at $25 | $300 |
| Contingency (assumption) | 10% of the lines above | $673 |
| Total | $7,405 |
That works out at about $102.85 per user per month, or $80.85 without the ChatGPT seats. To put it against revenue, divide the Follow Up Boss line by closings: at 40 transactions a year, $4,992 is $124.80 a transaction, and at 20 it is $249.60. Whether that is a good price depends on what a transaction is worth to the team, which is a number only you have. The useful discipline is to write it down before you buy, so the renewal conversation starts from a figure rather than a feeling.
A five-minute invoice check each month
- Count active users against billed seats, and remove anyone who has left.
- On Grow, check which seats carry the calling add-on and whether each person still phones leads.
- On Pro, check the additional-users line if you have passed ten.
- Check the renewal date on annual billing, and diary the review for a month before it.
- Compare the tax line with last month's, in case a change in your billing details shifted it.
- Re-run the break-even for your current users and callers using the ladder above; if the cheaper route has switched, note it for the next review.
A one-paragraph decision memo for the team
Whoever signs off the spend will want the reasoning in one place. This is the memo for the six-person example, with the assumptions stated so it can be checked at renewal.
Decision: move the six-person team to Follow Up Boss Pro on annual billing at $416 a month, $4,992 for the year. Reason: at six users with at least three people phoning leads from the CRM, Pro is $31 to $130 a month cheaper than Grow with calling and adds team inboxes, call reporting and onboarding help. Conditions: confirm the smart summary feature is switched on before the annual payment; review the plan if headcount drops below five or rises above ten; register business texting in the first week. Owner: the team lead. Review date: one month before renewal.
The conditions line is the useful part. It turns "we think the AI will help" into checks somebody has to do, and it names the headcount at which the decision stops being right.
Questions to send before you commit
Some answers aren't on the pricing page. Send these in writing, keep the replies with your invoice, and make the decision after they arrive.
Hello, we are a six-person team comparing Grow and Pro. Before we choose, please confirm in writing:
1. Can Calling be added to selected Grow users only, or must it cover every seat?
2. Are the smart summary and suggested task features switched on for new trial accounts today?
3. What is the exact trial length, and does the trial include Calling?
4. On annual billing, can we change seat numbers mid-term, and is any part refundable?
5. If we pass ten users on Pro, are extra seats billed monthly or added at renewal?
6. How long does texting registration take at the moment, and is there any fee?
7. Is Pro's onboarding a fixed number of sessions, and who runs it?Question 2 is there because of the beta status. Follow Up Boss labels smart summaries a beta, and a help article said the feature was temporarily turned off for all users while it was improved, so a feature on the price list may not be a feature you can use this month. If the answer is that it is off, price the plans without it and treat its return as a bonus. The decision then rests on what is certain: calling, team inboxes, reporting and onboarding.
My own order of play for a team of this size would be: start the trial with all six users, run the calling-and-AI checks from the AI tutorial, then price Grow with calling for your real callers against Pro using the ladder above. If the totals are within about $40 a month of each other, choose Pro for the team features. If Grow is more than $100 cheaper, stay there until a fifth or sixth person starts phoning leads.
Further reads
- AI Receptionist for Realtors: Cost, Call Routing and Showing Cover — Cover for showing calls, with cost and call routing.
- Rechat AI for Brokerages: What Lucy Does and What It Costs — What a brokerage-level AI assistant adds and costs.
- ChatGPT Training for Real Estate Agents: A One-Week Team Plan — A one-week plan if the team adds ChatGPT to the CRM.
- AI for a Real Estate Agency: Roles, Tools and a First-Month Plan — Roles, tools and AI in the first month of an agency.
- Virtual Assistant or AI for a Real Estate Agent: What Goes Where — Whether a part-time assistant or AI takes the admin.
- Is It Worth Switching CRM Just for Better AI Features? — Whether better AI alone justifies changing CRM.
- AI Voice Agent for Real Estate Follow-Up: Setup, Scripts, TCPA — Consent wording, a pre-dial gate, call windows, a sample script and per-minute costs for AI follow-up calls to real estate leads.
- Claude or ChatGPT for Realtors: Which Assistant Fits Your Day? — Five realtor tasks to run on both assistants, what each plan costs, how each reads a 90-page disclosure pack, and the privacy settings that matter.
- AI Tools for Real Estate Brokers: From Transactions to Agent Support — Five tool types for a small brokerage, each with published costs and watch-outs, a worked cost for 12 agents and a 90-day adoption plan.
- Best AI for Real Estate Marketing: Ads, Email and Listing Video — Pick an AI tool by job for real estate marketing: ad copy, email nurture sequences and listing video, with fair housing and disclosure checks.
- Best Free AI for Realtors: Three Jobs, the Limits and When to Pay — Three jobs a realtor can do on free AI plans, a fair-housing check for every output, and the signs that a paid plan is worth it.
- Claude vs ChatGPT for Real Estate Agents: Listings, Follow-Up and Limits — Three tasks in both tools: a listing description, a buyer follow-up and a vendor update, with a fair-housing wording check.
- Commercial Real Estate Prospecting With AI: Owners and Outreach — Public-record owner research, a one-page owner profile and a four-touch outreach sequence for commercial brokers, with the limits to respect.
- Real Estate Agent Recruiting With AI: Outreach and Onboarding Plan — A four-touch recruiting sequence, an onboarding checklist and a first-30-days plan for a brokerage, with the compliance lines AI must not cross.
- Real Estate Newsletter With AI: A Market Update You Can Verify — A monthly market-update newsletter drafted with AI, with a figure register that gives every number a source, a date and a definition before you send.
- Real Estate Sphere of Influence: A Past-Client Touch Plan With AI — A three-tier contact list, a 12-month touch calendar and AI-drafted templates for anniversaries and market notes that keep past clients warm without spam.
- AI Tools and AI Development: The Complete 2026 Guide — the AI hub, including every tutorial in the AI-for-business series.
Sources: Follow Up Boss pricing page, AI features page, calling page and help-centre article on business registration for texting; OpenAI's published ChatGPT Business pricing.