Use AI where an editor can check the result quickly: Descript or Premiere's text-based editing for rough cuts, Enhance Speech or Resolve's Voice Isolation for dialogue, Premiere or Frame.io for captions, ElevenLabs for scratch voice-overs, and ChatGPT, Claude or Gemini for shot lists. Keep Runway and Generative Extend for background shots and extensions the client has approved.
Give each job one tool, log what it costs per project, and say in the contract where AI touched a client's footage. Plan names and prices below come from the vendors' own pages as of October 2026 and move fast: Premiere is now simply called Adobe Premiere, DaVinci Resolve Studio is shown at $236 down from $295, and OpenAI's Sora app and API have closed. Treat every figure as a list price to confirm, and every AI output as a draft an editor signs off.
Eight jobs, the tool to start with and what it costs
The table gives the shape of the stack. Each job then gets its own section with an example and its own check. Costs are USD list prices and exclude tax.
| Job | Tool to start with | Cost | Check before it reaches the client |
|---|---|---|---|
| Paperwork | ChatGPT, Claude or Gemini; StudioBinder for formatted call sheets | $20 a month for an assistant plan; StudioBinder has a free sign-up | Every address, time and phone number against the booking |
| Footage search | Premiere's Search panel, Resolve's IntelliSearch, Gemini for a log | Premiere from $22.99 a month; Resolve free, Studio $236 | Scrub every hit; spot-check timecodes |
| Rough cut | Descript, or text-based editing in Premiere or Resolve Studio | Descript Creator from about $24 a month | Play each join at full speed |
| Dialogue clean-up | Premiere's Enhance Speech, Resolve's Voice Isolation | Included with the editor; check which Resolve edition has it | Listen on earbuds and a phone speaker |
| Captions | Premiere, Descript, Frame.io or Whisper | Frame.io Free and Whisper cost nothing | Names, numbers, reading speed |
| Voice | ElevenLabs | Paid plans from about $6; Creator about $22 | Written consent from the voice owner |
| Generated shots | Runway, Premiere's Generative Extend | Runway Standard $15, Pro $35 | Client approves each generated shot |
| Review and delivery | Frame.io | Free for two members; Pro $15 per member | Delivered file matches the approved version |
Brief to shot list and call sheet without an invented location
Paperwork is the safest first job, because every output gets checked against a booking, a contract or a script you already hold. Put the client brief, brand notes, contact list and last project's call sheet into a Project in ChatGPT or Claude (or a Gemini Gem, which becomes a skill from November 2026), so each job starts from the same context. An individual plan at about $20 a month covers it, and the same assistant serves most of the jobs below.
Act as the first assistant director on a small corporate shoot.
Brief: a 3-minute customer story for a manufacturing client. Two locations (workshop, office), one interview subject, shoot day 8:30 to 4:30, crew of three.
Draft a shot list of 18 to 24 shots grouped by location. For each: shot size, camera movement, minutes to set up and shoot, and the script line it covers. Flag any shot that needs permission or extra kit.
Rules: do not invent addresses, names or times. Write [TBC] wherever the brief is silent.
A trimmed sample of what came back (illustrative):
| Shot | Location | Size and move | Minutes | Flag |
|---|---|---|---|---|
| 1 | Workshop | Wide, locked off | 15 | Site induction needed |
| 2 | Workshop | Close-up, slider | 15 | Sharp tools: confirm gloves with client |
| 3 | Office | Medium, interview | 45 | Quiet room; air conditioning noise |
| 4 | Exterior | Wide, drone | 30 | Permission and pilot licence [TBC] |
Here is what I would fix. The draft put a golden-hour exterior at 1pm and gave the slider shot 15 minutes when a three-person crew needs 25. It left the drone line as a flag, which is exactly right. If you let it fill in the nearest hospital for the call sheet as well, it will write one from memory, so never do that: leave that line to the call-sheet tool and check it yourself.
StudioBinder is the formatted home for the final version. Its home page lists call sheets with weather, location and nearest-hospital details auto-filled, shot lists, storyboards, scheduling and script breakdown, and mentions no AI features, so the assistant drafts and StudioBinder (or your own template) formats. I could not read its paid plans from its public pages, so confirm them before you commit.
A hand-drafted shot list might take 90 minutes. The assistant's draft arrives in two, and re-ordering it and correcting the setup times takes 25, a saving of about an hour per project. The check is that 25 minutes: every address, call time, phone number and safety note against the booking. More paperwork prompts, including script breakdowns, are in the tutorial on AI paperwork for filmmakers.
Finding the shot on a day of footage: search and a second-opinion log
Search by description is the quiet time-saver. Premiere's Search panel finds clips by describing them, powered by what Adobe calls Media Intelligence, and Resolve lists IntelliSearch for content searching. Either turns "two people laughing at a workbench" into a short list of candidates instead of a scrub through four hours of cards.
For a second opinion on a long interview, the Gemini app accepts uploaded video. Google's help page caps the video you can attach at five minutes on the free tier and says paid plans extend that to an hour. Upload a low-resolution proxy of one interview and ask for a timecoded list of topics, strong quotes and any point where the speaker contradicts themselves.
Both tools fail in ways worth knowing in advance. Picture a request for "the founder laughing with the apprentice". The search returns six candidates, and the top hit is two apprentices from last month's job, because the bin held both shoots. The Gemini log has a subtler flaw: its times count from the start of the uploaded file, not from the camera's timecode, so a proxy with a 19-second slate puts every quote 19 seconds out against your timeline until you add the offset. Treat search results as leads, and spot-check five timecodes in every log before trusting the rest.
Cost: Premiere starts at $22.99 a month for new single-app subscribers (Adobe's page says first year only), Resolve is free with Studio at $236, and Google AI Pro lists at $19.99 a month if you want longer uploads.
Cutting from the transcript: Descript, Premiere or Resolve Studio
Three tools turn a transcript into an edit. Premiere transcribes on import and lets you copy and paste text into a rough cut, as its product page describes. Resolve Studio lists text-based editing as a Studio feature, and Descript is built around the idea. Descript's page showed Creator at $24 or $35 a person a month, with 30 media hours and 800 AI credits, and Hobbyist at $16 or $24 with 10 media hours. The page does not label the two figures, and the lower one is most likely annual billing, so confirm at checkout.
Take a 38-minute customer interview that has to become a four-minute story. Transcribe it, read it once, highlight 14 selects averaging 18 seconds each (about 4 minutes 12 seconds), drag them into order, and you have a rough cut before you touch the timeline. Scrubbing the same interview by hand might take two hours, against 35 minutes by transcript. Those minutes are illustrative; log your own on two real projects.
Two risks come with the speed. The first is bulk filler removal: a "remove all fillers" pass over the 38-minute interview can leave 61 micro-cuts, with the speaker's breathing gone and the piece sounding rushed. Remove only hesitations longer than about half a second, and do the key quotes by hand. The second is meaning drift. Joining two selects can make a founder say a sentence they never said, such as "we looked at switching suppliers ... was never really an option", where the second half was about outsourcing deliveries.
The check is mechanical. Play every join at full speed with a sentence either side, and for a testimonial send the selected quotes to the person speaking before the fine cut. A longer walk-through of assembling a first edit from words is in the tutorial on AI rough cuts from a transcript.
Cleaning dialogue without an underwater voice
Premiere's page promises "crystal-clear dialogue with AI" through Enhance Speech, and Resolve's Fairlight page lists Voice Isolation alongside Music Remixer. The Blackmagic page labels some AI features as Studio-only but does not say so for Voice Isolation, so check which edition carries it. Both sit inside the editor, so the job costs nothing extra.
Take an interview recorded beside an espresso machine. Apply the tool to the dialogue track only, never the whole mix, so room tone and music keep their character. Start at a moderate strength, then blend some of the original back (15 to 20 per cent is a sensible first try) so the room still sounds like a room. Over-processing has a signature: consonants smear and the voice sounds recorded underwater.
Check at three points: the opening, the loudest moment and a quiet pause, because hiss and artefacts show up in the gaps. Listen on earbuds and on a phone speaker, since laptop speakers hide what earbuds expose. Keep the untreated take on a muted track so you can revert, and if a recording could later be needed as evidence, such as a safety briefing or a witness account, deliver the untreated file alongside the cleaned one.
Captions: draft by machine, correct by hand, then check the timing
Four routes produce a caption draft. Premiere's Speech to Text builds captions and a transcript inside the editor. Descript does the same in its own app. Frame.io lists transcription and captions on every plan, Free included. Whisper is OpenAI's open-source speech model, released under the MIT licence and installable on your own machine, which suits technically confident editors. Whisper's own page warns that accuracy varies widely by language and that its turbo model is not trained for translation.
Whatever makes the draft, a human read is what makes it deliverable. Four typical kinds of error, shown as an illustration:
| Raw draft | Corrected | What went wrong |
|---|---|---|
| a bit dah margin improved | EBITDA margin improved | Jargon heard as ordinary words |
| sales force gave us the numbers | Salesforce gave us the numbers | Product name split in two |
| a 15 per cent discount | a 50 per cent discount | Similar-sounding numbers; verify every figure |
| 62 characters on screen for 2.0 seconds | Two lines, on screen for 3.1 seconds | 31 characters a second is too fast to read |
The last row needs a benchmark. Netflix's published subtitle standard, a common yardstick, allows 42 characters a line, two lines and about 20 characters a second. A full two-line caption of 84 characters therefore needs 4.2 seconds on screen, and a single 62-character line needs at least 3.1.
A glossary does most of the correcting. List the client's names, products and jargon, then give it to an assistant with the transcript:
Here is a transcript and a glossary of client names, products and jargon. Correct the transcript using only the glossary. Do not rephrase anything. Return a list of every change as: original, corrected, line number.
Premiere's help page says translated captions go through cloud services and third-party translation models (Google Translate and Microsoft Translator) and land on a new caption track. If the footage is unreleased, read the client's confidentiality terms before you translate, and have a fluent reader check any language you cannot read yourself. The fuller delivery routine is in the tutorial on AI subtitle accuracy checks.
Voice-over and dubbing: scratch tracks, consent and ElevenLabs
ElevenLabs' pricing page lists a commercial licence and instant voice cloning from Starter, and shows Creator as the first plan with Professional Voice Cloning. The page also carries first-month discounts and figures that disagree with each other, so read the list prices as about $6 for Starter and $22 for Creator and confirm at checkout. It equates 30,000 Starter credits with about 30 minutes of audio, so a four-minute script uses roughly 4,000 credits.
Use it in three ways, ordered by risk. The lowest-risk use is a scratch track: an AI voice reads the script so you can time the edit and the client can approve the pacing before you book a human voice-over. Re-timing after a script change then takes minutes. The middle use is a final synthetic voice, which needs the client's written agreement and a licence you have read. The highest-risk use is cloning a real person's voice, which needs that person's recorded consent. ElevenLabs asks for a voice-captcha check on Professional Voice Cloning, which exists to stop you cloning someone else.
Disclosure follows the same ladder. YouTube's rules exempt cloning your own voice for voiceovers, but they require the "AI use" setting for realistic content that makes a real person appear to say something they did not. If your client is the one speaking, get their consent in the contract and their sign-off on the final script.
One realistic mistake belongs in your checklist: the scratch voice stays on a muted track in the delivered project file, and the client's own editor unmutes it. Strip scratch tracks before export and before you hand over any project. For consent wording and the voice actor side, see the tutorial on AI voice-over and consent.
Generated shots and extensions: where the credits go
Generated video is the job where a small studio can lose money and credibility fastest, so budget it like a prop hire. Runway's pricing page shows Standard at $15 a month ($12 billed annually) with 625 credits, and Pro at $35 ($28 annually) with 2,250 credits. It translates those into seconds: Standard buys about 52 seconds of Gen-4.5 or 104 seconds of Gen-4 Turbo, and Pro about 187 seconds or 375 seconds. Kling 4.0 generations are 25 per cent off until 30 November 2026.
Here is a quick sum. A three-minute brand film needs six five-second background shots, so 30 usable seconds. If you keep one attempt in four, you generate 120 seconds. That overshoots Standard's 52 seconds of Gen-4.5 and fits inside Pro's 187, so Pro at $35 is the plan for that month: about $1.17 per usable second, before the editor's time reviewing 24 attempts. The one-in-four ratio is an assumption, so count your own keepers across three jobs. The Runway credit maths tutorial works through plan choice in more detail.
Premiere's Generative Extend, which Adobe describes as extending clips, adding frames and generating missing ambient sound with Firefly, is the gentler use. Stretch a clip by a second to cover a cut, then watch the extended frames for warping at the edges. Adobe's Firefly page says its own video model is trained on licensed content such as Adobe Stock and designed for commercial use, but that partner models inside Firefly may have different usage terms. Check the terms of the exact model you picked.
A realistic failure: generated warehouse footage shows a forklift with warning signs whose text is garbled but looks convincing, and the client's safety officer spots it in review. Crop or replace anything with readable text, and never present generated footage as the client's real premises, staff or product. Sora is the supplier-risk lesson here: OpenAI's app closed in April 2026 and its API in September, so keep the final render and the prompt for every generated shot, and ask whether you could redo the shot elsewhere if the tool vanished.
Finishing and vertical cutdowns in Resolve Studio
Resolve's page lists a run of AI finishing tools: Smart Reframe, Magic Mask (marked Studio), Super Scale, Speed Warp retiming, automatic colour matching, and facial recognition that sorts clips into bins by person. The free version handles most 8-bit formats up to 60 frames a second at Ultra HD, while Studio, shown at $236 down from $295, adds the features the page marks as Studio. Studio is a one-off purchase rather than a subscription, which makes fixed-fee jobs easier to price.
Vertical cutdowns are the best first test. A client wants a 16:9 interview as 9:16 and 1:1 versions. Smart Reframe follows the speaker, and you then check three things: face framing at every cut, the safe area for captions at the bottom, and any lower third that has slid off the frame. A cutdown that takes 20 minutes by hand might take 12 with reframe plus the checks, so twelve cutdowns a month give back 96 minutes. Again, those minutes are illustrative.
Super Scale is trickier. A client's 1080p archive clip that has to sit inside a UHD film may look fine at normal size yet waxy on skin at 200 per cent. Keep it for backgrounds and note the upscaling in the delivery notes. Magic Mask suits one narrow job: isolating a presenter to lift exposure on the face without touching the set. Check the mask edges on hair and moving hands, which is where it slips.
Review rounds and the AI log that travels with the files
Frame.io's pricing page lists a Free plan (up to two members and two projects, 2GB), Pro at $15 per member a month (up to five members, unlimited projects) and Team at $25 per member (up to 15 members). Transcription and captions are the only AI features it lists, and they appear on every plan. That makes it a cheap place to review and caption in one tool, and the free tier covers a two-person studio's smallest jobs.
Keep one more document beside the review links: an AI log with one row for each item an AI tool touched. Here is a filled-in example (illustrative):
| Item | Tool | What it did | Human check | Client told |
|---|---|---|---|---|
| Interview captions | Premiere Speech to Text | Draft captions for a 12-minute film | Full read; names and numbers fixed | Yes, contract clause |
| Three warehouse background shots | Runway | Generated five-second plates | Client approved stills; garbled signage replaced | Yes, shot list |
| Interview audio | Enhance Speech | Noise reduction on dialogue track | Earbud and phone check; original kept | Yes, contract clause |
| Voice scratch track | ElevenLabs | Timing only; replaced by actor | Removed from export and project file | Not needed |
The log takes two minutes a project if you fill it as you go, and it answers the question a client may ask months later: what exactly did you use? Hand over a shortened copy with the final files and keep the full one with the project.
What the stack costs a month, and what it must save
Using the list prices above, here are two stacks. The solo editor runs one individual assistant plan, Premiere on the single-app offer, Frame.io Free and Runway Standard. The three-person studio adds team seats, a Descript seat, Frame.io Pro, Runway Pro and an ElevenLabs Creator plan.
| Line | Solo editor | Three-person studio |
|---|---|---|
| Assistant plan | $20 | $60 (three business seats, billed annually) |
| Editing app | $22.99 | $113.97 (three team licences at $37.99) |
| Rough cut and captions | $0 | $24 (one Descript Creator seat) |
| Review | $0 (Frame.io Free) | $45 (three Frame.io Pro members) |
| Generated shots | $15 (Runway Standard) | $35 (Runway Pro) |
| Voice | $0 | $22 (ElevenLabs Creator) |
| Monthly total | about $58 | about $300 |
Spread over eight projects a month, the studio's stack costs $37.50 a project. At an internal cost of $40 an hour it must save about 56 minutes per project to break even. Test that on two real jobs with a simple log of minutes before and after, counting the checking time in the "after" column:
| Job | Minutes by hand | Minutes with AI, checking included | Saved |
|---|---|---|---|
| Shot list | 90 | 27 | 63 |
| Rough cut from an interview | 120 | 35 | 85 |
| Captions, 12-minute film | 75 | 30 | 45 |
| Dialogue clean-up | 30 | 12 | 18 |
| Total | 315 | 104 | 211 |
These figures are an illustration, not a benchmark. If your real column lands near 211 minutes, the stack pays back several times over; if a job saves only a few minutes, drop its tool.
Contract wording and platform labels for AI use
Disclosure works best as a standing clause, so it never depends on remembering to mention it. Here is a filled-in version to adapt:
AI-assisted tools. We use AI-assisted software for transcription, captions, audio clean-up, footage search and drafting. We will not generate or alter the face, voice or body of a real person, or add generated footage presented as real events, without your written approval for that shot. Approved generated material is listed in the delivery notes. You remain responsible for any labelling your own channels or audiences require.
Ask a solicitor to adjust the wording for your contracts. The last sentence matters because the platform rules fall on the publisher. YouTube's help page says creators must disclose realistic altered or synthetic content, meaning anything that makes a real person appear to say or do something they did not, alters footage of a real event or place, or shows a realistic scene that never happened. It exempts unrealistic content, minor aesthetic edits, production help such as scripts and outlines, caption creation, upscaling or audio repair and cloning your own voice for voiceovers. The setting is "AI use" under Attributes in YouTube Studio.
If your client's audience includes people in the EU, the EU AI Act's transparency duty on AI-generated or manipulated content, Article 50, has applied since 2 August 2026, so ask the client's adviser how it applies to a given video. The practical rules for social posts are in the tutorial on labelling AI-generated images and video.
Sort client footage into three bins before anything is uploaded. Green is material already published, which any tool plan can handle. Amber is footage with identifiable staff or customers, which needs the consent you already hold to cover AI processing. Red is unreleased products, anything under a non-disclosure agreement and anything medical or legal: no cloud AI tool without the client's written permission, and tools that run on your own machine, such as Whisper, for the rest.
Tools to leave out of client work, and three questions before you buy
Four things stay out of paid client work for now: generated or cloned people speaking for a real client, any voice you lack written consent to use, tools whose commercial terms you have not read, and free tiers for paid jobs. Runway's pricing page lists "no watermarks" as a Standard feature, which tells you to check what a free tier stamps on your output before delivering it.
Before any new tool joins the stack, ask three questions. Which job does it take, and how many minutes does it return per project? What is the check I run on its output, and who signs it off? If the vendor closed it next quarter, could I finish the job, and have I kept the exports and prompts to do so? A tool that cannot answer the second question quickly belongs on the "later" list, however good its demo looks.
Start with the two cheapest jobs, paperwork and captions, because their checks are mechanical and their risks are low. Add dialogue clean-up and the transcript rough cut once your log shows the time coming back, and leave generated shots until the contract clause is in place and a client has approved the first one. That order keeps the stack small, the costs visible and the client's trust intact.
Questions production owners ask about AI on client work
Do I have to tell a client I used AI on their video?
Put it in the contract and the delivery notes rather than deciding case by case. List the tools that touch footage, voices or faces, and say that generated material needs written approval. Platforms and some laws add their own labelling duties, so ask the client's adviser what applies to their audience. This is practical guidance, not legal advice.
How should I charge clients for AI-assisted work?
Price the deliverable, not your minutes. Keep your day rate or package price, show generated shots and synthetic voices as approved line items that cover their credits, and use your before-and-after time log to decide which packages to rebalance. If AI shortens a job, consider spending part of the saving on an extra review round before you cut the fee.
Are machine-made captions good enough for accessibility?
Not until a person has corrected them. Accessibility guidelines such as WCAG expect captions that are accurate and in sync with the audio, and a machine draft misreads names, numbers and changes of speaker. Budget a full read with corrections, and deliver a corrected caption file such as .srt or .vtt alongside any burned-in version, so the client can upload captions to each platform.
Should a small studio buy DaVinci Resolve Studio or subscribe to Premiere?
Compare the cost over two years and the features you actually use. Resolve Studio is a one-off purchase and its free version covers a lot, while Adobe Premiere is a subscription with Frame.io and Firefly tie-ins. If clients send Premiere projects, or you need Adobe's generative tools, the subscription earns its fee. Trial both on one real project.
Further reads
- How Can AI Help Videographers Consolidate Client Revision Feedback? — Turn scattered client comments into one revision list
- Video Production Proposal: Scope, Budget and Timeline Drafted With AI — Write the proposal that names the AI steps and their cost
- How to Price Videography Services: Day Rate, Project Fee or Package — Price day rates and packages once AI changes your hours
- Best AI for Filmmakers Selling Video Services to Local Businesses — AI for filmmakers who sell video to local businesses
- AI Tools and AI Development: The Complete 2026 Guide — the AI hub, including every tutorial in the AI-for-business series.
Sources: Adobe Premiere product and plans pages; Blackmagic Design DaVinci Resolve page; Descript, ElevenLabs, Runway and Frame.io pricing pages; StudioBinder home page; Adobe Firefly video page; Adobe Premiere help (caption translation); YouTube Help on disclosing altered or synthetic content; Google Gemini Apps Help on uploads; OpenAI Whisper repository. Prices are USD list prices read in October 2026 and change often.